HOW TO USED GOOGLE TAG MANAGER?

 

Google Tag Manager (GTM) is a free tool from Google that lets you quickly and easily add and manage marketing and analytics tags on your website or mobile app without having to modify the code directly.

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🧠 What Is It?

Google Tag Manager acts as a container that holds all your tracking and marketing scripts (called tags), such as:

• Google Analytics

• Google Ads Conversion Tracking

• Facebook Pixel

• LinkedIn Insight Tag

• Custom HTML/Javascript

• Event tracking (e.g., form submissions, button clicks)

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💡 Why Use GTM?

Feature	Benefit
No code changes needed	Add/edit/remove tags via GTM interface—not the code
Centralized tag management	Manage all tags from one dashboard
Faster deployment	Launch new marketing tools without dev involvement
Built-in templates	Easy setup for tools like GA4, Google Ads, etc.
Debug and preview mode	Test tags before publishing them live

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🧩 How It Works

1. You install one GTM container code on your site.

2. Inside GTM, you create tags and decide when they should fire using triggers.

3. GTM loads those tags dynamically when users visit your site, based on the rules you set.